The
worlds first e-store.
Designed to deliver high margin returns by maximizing the consumer
buying experience.
Consumer
behavior research has clearly demonstrated that unplanned, impulse
purchases are a result of the shopper seeing, smelling, touching,
hearing, or tasting something that promises pleasure and fulfillment.
And thats the point of NOrleans To Go.
The
positioning: a brand experience that captures the fun, flavors,
sights and sounds of New Orleans the music, food, and party
capital of the world.
You
can TASTE it
Spicy, flavorful, unique dishes with wild and wonderful
New Orleans ingredients. Proprietary dishes created especially
for the concept by leading New Orleans chefs and offered as exciting
home meal replacements.
You can HEAR it
Jazz, Dixieland, popular music
New Orleans has its own unique
sound. NOrleans To Go surrounds guests
with the sounds of New Orleans both inside and outside
the store creating an atmosphere of fun and an experience
like that at no other gas station or convenience store.
You can FEEL it
A spirit of fun, a zest for life, a sense of humor that takes
almost nothing seriously. New Orleans is the city that care
forgot
The Big Easy. And youll find the same
fun-loving, almost aggressively friendly Southern hospitality
you find in New Orleans at Mardi Gras every single day at NOrleans
To Go.